PROVO, Aug. 30, 2023—Damon Deru, seasoned entrepreneur and business mentor, was recently appointed as Chief Product Officer (CPO) to Orkid Solutions, Inc., an HR services aggregator designed for small businesses. In this strategic role, Damon will play a crucial part in ensuring that Orkid’s suite of services continually meet the evolving needs of small business owners.
Regarding the hire, Justin Atkinson of the Orkid Board of Directors stated, “As we continue to look for ways to serve the small business community, Damon was the perfect fit to ensure that our services will focus on helping small businesses scale their employee and administrative offerings. Having built small businesses himself, Damon understands the unique struggles that small business owners face, and plans to focus his efforts on uniting technology and white glove service in a way that will help small business owners thrive.”
Deru began his career as a trader and Registered Investment Advisor at a prominent wealth management firm based in Salt Lake City, UT. In this role, Deru recognized the prominent need for advanced trading software tailored to the intricate demands of wealth management, which sparked his transition to technology entrepreneurship, founding his first tech venture, TradeWarrior.
Established in 2010, TradeWarrior quickly gained loyalty and recognition from wealth management firms nationwide for its innovative trading software. This remarkable trajectory led to a merger in 2017 with Chicago-based fintech startup, Oranj, that was eventually acquired by global financial technology company SEI. Following this successful venture, Deru’s started AdvisorPeak with a focus on building advisor technology that anticipates and streamlines an advisor’s trading operations. In 2021, AdvisorPeak was acquired by Addepar, a leading wealthtech firm managing over $4 trillion in assets on its platform.
Deru then stepped into a new role as product advisor and co-founder of ControlQore designing project management and payment software for general contractors. Deru later co-founded and served on the advisory board of BroodStack, a company that offers outsourced software development services with offices in Utah, South Dakota, and Trivandrum, India. Following his time at BroodStack, Deru brought his skills to the nonprofit sector as a board member for EnLevo, aiding in technology and fundraising efforts in support of their mission to build more sustainable lives for Guatemalans in remote villages.
“I’m eager to join Orkid Solutions and contribute to the growth and success of small businesses,” Deru shared. “Orkid’s dedication to empowering small business owners resonates deeply with me, and I’m eager to merge my experience and insights with their forward-looking approach. By combining technology and unparalleled service, we’ll forge new paths for small business success and longevity.”
Deru’s appointment as Chief Product Officer marks a significant milestone in establishing Orkid’s organizational structure and service foundation.
About Orkid Solutions
Orkid Solutions, Inc. focuses on relieving small business owners of daily burdens by identifying blind spots and filling operational gaps. Following a comprehensive analysis, Orkid strategically connects business owners with its network of top-vetted partners, eliminating guesswork and equipping executives with the tools to efficiently scale their operations and adapt to ever-changing needs. Visit orkid.com to learn more.
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