Portfolio Company Growth Series: Savology

Savology prepares fast and free personal financial plans. In just 5 minutes, a user can receive a comprehensive plan, holistic report card, and personalized recommendations to improve their short term and long term financial wellbeing.

Savology joined the RevRoad portfolio in October 2019. In a recent case study, CEO Spencer Barclay had this to say about his experience, “We were at a point where we needed either an investment or a partner that could help us get to launch. We joined RevRoad in July 2019 and in 3-4 months we had over 1,000 users.”

Hear Spencer Barclay’s full RevRoad review here.

Brand Refresh

One of the first steps the marketing team took with Savology was collaborating on a brand refresh. 

Brand Color Exploration

Finding the primary and supporting colors for a company’s brand.

Logo Revamp

View the before/after of the Savology logo below.

As you can see, the initial logo color was bright and disjointed. The initial font was fairly thin, spacey, and difficult to read; however, the hexagon, abstracted money sign, and simplicity behind the idea were strong.

The revamped logo highlights all of the strongest features of the initial logo, yet the slight changes help accentuate Savology’s true tone and overall brand. The rebranded logo allowed Savology to better fit within the fintech industry and target the desired audience. The font was also given a custom upgrade to make it more difficult to replicate. 

Product Design and Development

Step two was designing and developing a working product software that takes each customer through the financial plan process quickly, efficiently, and easily. With the help of both the RevRoad and Savology UI/UX teams, the full Savology software was built. The clean and clear design layout makes navigation and function simple.

Screenshot of the Savology Software

Marketing Site

Savology came to RevRoad with a simple, entry level website. In collaboration with the RevRoad marketing team, a custom marketing website was built to motivate potential clients to fill out a free financial plan.

Savology Marketing Website

Social Posts and Templates

Growing a social media presence can be helpful when establishing a company within a specific demographic. One of the hardest pieces of social media is knowing where to start. Below, you’ll see examples of some custom instagram templates RevRoad designed and delivered to help Savology maintain a clean, professional aesthetic digital platforms.

Savology Social Media Templates

Press Release and Launch

On October 24, 2019, Savology officially launched to the public. The RevRoad Marketing, PR, and Communications teams worked with Savology to make some waves. The successful launch resulted in Savology being mentioned on 80+ media outlets including Forbes, YahooFinance, Business Insider, Market Watch, MorningStar, and Entrepreneur.


Read the full press release here.

RevRoad’s Announces Annual Entrepreneur Competition

PROVO, Utah — On Saturday, March 21st , Utah County’s top entrepreneurs will all gather at RevRoad HQ for the opportunity to pitch their game-changing, scalable company to panels of Utah’s most successful.

Often, the most important moment in an entrepreneur’s life is pitching their business to an investor (techcrunch.com). RevRoad’s Annual Entrepreneur Competition helps companies learn how to pitch their business with confidence and provides an opportunity to network. 

Each participant must complete a thorough application process as well as 2 rounds of live pitches for a panel of 24 judges—gathered from top business and university leaders. Using criteria including target market, problem/solution fit, team and advisors, leadership, traction, competitive advantage, financials and more, the judges will select the top 3  as finalists. All applications for the pitch competition are due Friday, March 6, 2019 by 11:59 pm. 

The three winning finalists will receive prizes:

  • $10,000 cash for the Champion
    (Cash prizes are NOT tied to an investment or equity.)
  • $2,500 cash for 2nd Place
    (Cash prizes are NOT tied to an investment or equity.)
  • $1,000 cash for 3rd Place
    (Cash prizes are NOT tied to an investment or equity.)

This event is free and open to the public, so the community will also get the chance to award a cash prize. The company that gets the most audience votes will receive:

  •  $1,000 as the Fan Favorite
    (No conditions or terms of use are associated with this prize.)

Competition sponsors are:

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For media inquiries, interviews or additional information, please contact RevRoad CMO A.J. Rounds at aj.rounds@revroad.com or by calling  (801) 368-1823.

About RevRoad

Did you know 9 in 10 new innovations fail in the marketplace? RevRoad focuses on helping you, the entrepreneur, succeed. RevRoad accepts 3–4 companies per quarter, if chosen you work side-by-side with us for two years. Along the way, you’ll experience everything you need: a mentor, networking opportunities, and key service deliverables. The RevRoad model is a venture services model to better meet your needs.

It’s Time to Champion Underrepresented Talent

Diversity, or the lack thereof, has been the topic of conversation as the highly anticipated Silicon Slopes Tech Summit came to a close. Though tech companies in the Silicon Slopes area have provided an influx of new jobs in Utah, the amount of underrepresented talent employed by these companies is low. We could blame it on Utah’s general “lack of diverse population”, on the homogenous religious communities, or on the difficulty of finding qualified underrepresented talent. We could  blame it on numerous factors, but it doesn’t change the fact that underrepresented talent in Utah is just that—underrepresented.

While Utah’s startup community is on the road to becoming the next Silicon Valley, companies face significant recruiting challenges in the most competitive talent market since 1969. “Leaders can no longer afford to ignore any opportunity that could present qualified candidates. This includes creating an inclusive environment where everyone feels like they have a place”(Mentorli, 2020). The truth is, Utah is 78% white and predominantly Mormon. While many of the cultural responsibilities that come with Utah’s dominant religion prove beneficial for entrepreneurs, “the very thing that is transforming Utah into the next tech mecca could be the very thing that ends up holding it back” (Bluestein, 2020). 

It’s no question that the companies on the Slopes are in need of cultural pivots to better recruit, hire, and retain more underrepresented talent. The call for diversity has been issued, and a new company, called Mentorli, appears to have the solution. Through their mentorship platform, Mentorli increases a candidate’s chances of landing a job by 15x. “We’re leaning into that power to close the opportunity gap underrepresented candidates face,” says CEO Luke Mocke.

Creating equal opportunity for job seekers is simply the right thing to do, but it turns out there’s a significant business case too. For one, there’s a linear relationship between earnings and racial diversity on the senior leadership team—to the tune of .8% in earnings for every 10% lift. However, the most compelling reason for fast growing companies in the US, and Utah specifically, to hire diverse talent is to open their talent pool for future hires. Homogenous organizations unknowingly marginalize talent that looks different to them. To ensure they’re creating an inclusive environment for all qualified talent, they need to create a representative workforce. Failing to do so is already creating monumental challenges as minorities in the US become the majority. 

Mentorli supports this philosophy by empowering underrepresented employees to recruit candidates from similar backgrounds—showing candidates how to set themselves up for success in the interview process and thrive in a new environment—building diverse networks from the grassroots level. Read Mentorli’s full press release here. As a participant in the recent Silicon Slopes Tech Summit, Mentorli is offering a FREE first hire to companies that schedule a demo before February 7, 2020. Check it out today!