2021 Q3 Onboarding: Get to Know Our New Portfolio Companies

This week RevRoad welcomed three new companies into its portfolio: The Simple Associate, Hypercraft, and Localeyes. RevRoad’s application process is intentionally extensive in order to match ourselves with companies that we can help successfully grow. While paying close attention to various KPI’s and projections, RevRoad also takes immense care when interviewing and getting to know the leadership teams of each company. After-all, great leaders build great companies. So, let’s dive in with an insider look at the newest RevRoad portfolio companies.

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Photos Tell Stories: Keep Memories Alive with Persnickety Box

We live in a digital world. Smartphones make every special moment easy to document—which is great until there’s a software glitch, a device crash, or technology advances make old files unreadable. So, how can we get these precious photos off of our phones and into our hands?Chari Pack, founder at Persnickety Prints, let her passion for photography lead her to opening a print shop. Persnickety Prints specializes in printing timeless photographic images. Their waterproof, ageless prints are meant to last a lifetime.

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The Power of Clear Company Values

Written By: A.J. Rounds

Grit. Growth. Gratitude.

These words make up the simple values at RevRoad’s core

In 2020 we modified our values to replace the third value, previously known as +1 (going above and beyond what is expected for our portfolio companies), with Gratitude.

Does that mean that + 1s have disappeared? No—quite the contrary. The +1 mentality will still be a part of RevRoad’s culture. We will always go above and beyond for the success of our portfolio companies, but we feel it is important to publicly acknowledge, by way of gratitude, the opportunity we have to work with passionate entrepreneurs striving to scale their businesses. 

Every day we are grateful for the insights and energy our portfolio companies bring to RevRoad. Since the switch in our values, not only does our team vocalize and demonstrate more gratitude, but our portfolio company founders have responded similarly. 

What we’ve found is that implementing gratitude into everyday company values and practices has improved the team synergy, overall productivity, and appreciation for all the incredible people that make up the RevRoad family. 

Share this with someone below who you think exemplifies one of RevRoad’s core values: Grit, Growth, and Gratitude!

Learn more about RevRoad here

Keepin’ it Clean—Why We Gave Every Employee a PhoneSoap

COVID-19 has already caused different levels of panic worldwide, and it seems things are just ramping up. There are plenty of recommendations about how to stay safe and healthy floating around the web. We agree, washing our hands, applying sanitizer, covering our mouths when coughing and sneezing, and other basic hygiene and health practices should be carried out. However, what precautions are we taking when it comes to one of the dirtiest, most touched items in almost every household? The cell phone.

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XION.store: The Ethical Amazon for Outdoor Retailers

XION Tradeshow

Local outdoor retail shops everywhere are struggling to compete with giant online retail behemoths like Amazon and Backcountry.com. It’s bad for the shops, it’s bad for the industry and it’s particularly bad for the millions of outdoor enthusiasts who rely on their local retailers.
XION.store solves the problem for badass outdoor retailers (and adventurers) everywhere. The comprehensive service helps local outdoor retailers connect with their customers wherever they are, whether that’s online or in-store.

National Kickoff

At its heart, XION.store is an invite-only collective of small outdoor retailers. Small shops can get set up with fully integrated e-commerce and online marketing in minutes. It’s less expensive, easier and more effective than older digital solutions.
Bike, ski, and water sports shops around the country have joined the online retailer collective and are seeing significant increases in both online and in-store sales. Starting this month, XION.store is available for local outdoor retailers nationwide.
“I used to own a running store, and I know the challenges small retailers have in competing online,” said Founder and CEO Dan Fairbanks. “But we need these local shops. We need their expertise and their advocacy. If the little guys band together, we can take on the big players and keep shops open for outdoor enthusiasts everywhere.”

How it Works

With XION.store, local stores get their own web store and URL. Shops can upgrade to data-driven email marketing and a sleek point of sale (POS) system that automatically updates inventory and increases revenues by suggesting upsells during checkout.
Because XION.store is an online marketplace, these local shops and brands also get a national reach. If a cyclist needs a particular part or accessory, for example, and only one shop in the country has it, XION.store helps connect them using both internal search capabilities and pay-per-click ads with Google and Facebook.
Badass shop owners attending Outdoor Retailer 2018 will find the XION booth by looking for the badass XION BMW i8, and can ask for an invitation to the online collective on the spot.
For more information or to schedule an interview, contact XION.store PR specialist Rebecca Palmer at rebecca@xion.store or by texting or calling 801-668-7073.

About XION.store

We are passionate about providing small retailers with the tools they need to successfully compete with big retailers, in-store and online. Our invite-only online collective is an omni-channel software solution that manages all aspects of a shop’s online presence, from A to X. We also provide email marketing to in-store customers with data-driven product suggestions, synced through an intuitive point of sale (POS) app that increases sales and decreases costs.

Changing Lives, One Thought at a Time: The ACCI Story


Entrepreneurs everywhere are catalysts for creation, and at RevRoad we have helped create consumer products, social platforms, artificial intelligence software and more.
This quarter, we have embraced the opportunity to help create something even more important — real, positive change.
We would like to introduce you to ACCI, the American Community Corrections Institute. The company is just a short walk from RevRoad HQ, and has been going strong for more than 40 years.
It all started when Founder Larry Lloyd had an innovative idea: If we never change negative thinking, we will never change negative behavior. Over the years, this idea was built into course materials and lesson plans. Today, the curriculum is used widely by correctional institutions and justice-involved individuals.
“ACCI has years of experience in improving the lives of people with big challenges, including those who have been or are incarcerated, or who have run afoul of the law,” RevRoad CEO Derrin Hill explained. “Their programs and materials have helped thousands of these individuals turn their lives around.”
Each of ACCI’s cognitive restructuring courses uses stories to encourage new ways of thinking. Paired with one-on-one coaching, self-directed learning and repetition, the results have been extraordinary.
In Utah’s Box Elder County, for example, there was a 57 percent reduction in substance abuse cases within 3 years of local courts’ implementing ACCI methodology.  In Bastrop County, Texas, recidivism rates dropped from an expected 52 percent to about 3 percent following implementation.

New Direction for ACCI: Prevention

Larry’s son, organizational psychologist Trevor Lloyd, recently took the helm of ACCI. He first visited RevRoad for our 2018 Entrepreneur Competition in March. His company was one of the only post-revenue ventures to participate in the competition, and the judges were immediately impressed by ACCI’s traction, Trevor’s understanding of the market and his vision for the future of ACCI.
Within weeks, ACCI had signed on as part of our Q2 Roadie cohort. The company continues to do great work in corrections, and has created excellent new curriculum for schools.
ACCI is taking on major issues of our day such as bullying, social media addiction, violence and drug use in schools. The curriculum will impact thousands of lives, and the effects will reverberate through families and communities worldwide. It’s available both in print and on tablets, thanks to a partnership with edtech company ONEder.
If cognitive restructuring can reduce recidivism, think about how much it could do before any laws were broken or lives shattered!

Team RevRoad is Hard at Work, Helping ACCI Succeed

In just a few months, the RevRoad team has made great strides toward helping ACCI achieve its goals. We are energized each time Trevor visits the office, and continually impressed by his go-getter attitude, his uncommon intelligence and his infectious sense of humor.
The Marketing Hub been helping him prepare for an affiliate summit he has planned for this Fall, which will have attendees from as far away as Namibia. The team has also focused on brochures, a complete website redesign, social media, blogging and more.
Meanwhile, the Sales Hub has helped Trevor  grow his network with new contacts, affiliates and customers. Recently, we introduced him to Provo Mayor Michelle Kaufusi. She was so impressed that she offered to arrange a meeting between Trevor and the president of the local school board.
“We’re very excited to partner with ACCI, and even more excited about helping them grow their business in education, where these materials and courses can play a preventive role,” Derrin said. “If we can help the next generation change the way they think, we can change the world for the better.”
For more information about ACCI and to see our website redesign, visit ACCIlifeskills.com.

Prolink Wins $10K in Utah Entrepreneurship Challenge

Not only did Prolink win $10,000 at the Utah Entrepreneurship Challenge for its social network for gamers, it did so at one of the only universities in the US that offers a
competitive gaming scholarship.
“We were honored to get so much support from the judges, and we’re incredibly thankful for the opportunity to compete at such an impressive event,” said Prolink Cofounder Derek Omori. “We’re the first true social network for video games, and the UofU is one of the only universities in the country to offer gaming scholarships.”
The second-place win on April 7 followed a first-place win at Utah Valley University earlier this year. The competition required several rounds of pitches, videos and trade show booth appearances, and it pitted Prolink against top entrepreneurs from around the state.
“The Top 8 especially were super competitive,” Omori said. “We got to meet a lot of interesting entrepreneurs, and it was fun to see quite of a few of them that also played video games and we were able to connect on Prolink.”
Prolink, which revealed a beta version of its site last month, has big plans for the prize money and even bigger plans for its main launch on May 8. Its social network offers a one-stop shop for gamers, pros and teams. You can browse stats, watch and post clips, and more. Soon, you’ll also be able to post your own gamertags as well.
To join the beta group, sign up today at https://prolink.gg.