Attention spans have been on a rapid decrease since social media became a big part of daily schedules. What used to be a seemingly short 12 seconds has now decreased to around 8 seconds. Social media apps like Instagram, Snapchat, and Facebook capitalize on this with the use of stories. These short 10-15 second videos and images are perfect to capitalize on the dramatic changes in attention span.
How does this affect businesses? Well, there isn’t an easier way to engage with followers and customers than through Instagram stories. Stories have revolutionized the way that businesses go about marketing. With stories businesses can post short term ads that take minimal resources to produce. It is an easy and inexpensive way to grab the attention of potential customers.
In addition, Instagram is making it a lot easier to see the exact numbers and statistics from these stories with their use of Business Accounts. With a Business Account you can
unlock features that help you track your analytics. These include, story viewers, poll results, question responses, clicks on the links attached, users that went to your page after the story was posted, and more. This is extremely beneficial to businesses because they can now see what is receiving the greatest response and which parts of their stories’ strategy is working.
Marketers have to adapt to this new wave in social media and marketing to be able to capitalize. Advertising today is very different from what it was decades ago, as now, we are able to reach thousands more people with just a click of a button.
For more entrepreneurial updates and business tips, follow us on instagram @revroadutah
Studies have found that 70% of consumers in the U.S. stop doing business with companies due to poor customer onboarding and orientation experiences—not because of the company’s product, website design, or marketing strategies. With the amount of competition in our economy today, a single slip can send customers running in the direction of competitors. The solution? A smooth and consistent customer onboarding, or welcoming, process.
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Video Marketing and Its Discontents
Did you know YouTube was the most visited website in 2020? Or that Google’s algorithm favors websites with video? Reality check—you need video marketing. While traditional video can be expensive, the good news is there are ways to make great video content on a budget by hiring a freelance videographer.
We live in a digital world. Smartphones make every special moment easy to document—which is great until there’s a software glitch, a device crash, or technology advances make old files unreadable. So, how can we get these precious photos off of our phones and into our hands?Chari Pack, founder at Persnickety Prints, let her passion for photography lead her to opening a print shop. Persnickety Prints specializes in printing timeless photographic images. Their waterproof, ageless prints are meant to last a lifetime.
In 2020, Comma Copywriters received the most fan favorite votes in Ecomp history. Once selected as one of 36 finalists, the Comma team set their sights on winning the Fan Favorite. Luckily, for all future contestants, they are willing to share the details of the strategy that lead to their success. Here’s how they did it!
Building connections and relationships with others is a crucial part of doing business. Ever heard the term your network = your net worth? That’s because the people you surround yourself with bring value to your life and business.
For some, networking can be a very intimidating task. If you aren’t sure where to start, check out these scripts!
4 short networking scripts:
You don’t know me, but our mutual associate [name] recommended that I contact you.
I am trying to [specific ultimate goal] and they said of everyone they know, you would be the very best to talk to.
Is there a time I can sit down with you for 15 minutes to discuss this?
Who do you know that you would want to talk to if you were in my position?
In this workshop, RevRoad Strategist, Seth Robinson, guides us through the networking process and how to do it best. Watch the full networking workshop here.
Download your “Networking Scripts Cheat Sheet” sheet here.
Being a solopreneur means you’re solely responsible for every element and task involved with owning a new business. Not sure where to look for the best startup tech help? Checking the following items off of your list can give your new small business the boost it needs to succeed.
OREM, Utah — Savology, a digital financial wellness platform helping American households improve their financial outcomes by providing accessible financial planning, publishes a comprehensive state of household personal finances report.
Savology examined anonymized data from approximately 40,000 financial plans created across all 50 states and Washington D.C. in 2020 to create a holistic report that covers all personal finance areas including savings, income, debt, spending, insurance, estate planning, risk management, and retirement outlook.
“Our goal was to measure and understand the complete spectrum of personal finances”, says Savology founder and CEO, Spencer Barclay. “The information in this report can help us identify the gaps and needs of American households so that we [and others] can more effectively address the problems at hand.”
While the average reported savings rates were higher than anticipated at 13.8%, retirement still remains out of reach for the majority of households with 72% not on track to meet their retirement goals. This means that only 1 in every 4 households (28%) are on track to reach their goals.
Additional key findings, among many others, include the following:
While households are saving a noticeably higher amount than previous years, the average savings rate deficit is still 9.1%.
Only 36.7% of households have all of the recommended types of insurance needed to mitigate risk based on their specific familial needs.
Households with dependents are not adequately covered by life insurance. Nearly 50% do not have any, and many of those that do have a significant gap.
Estate planning is one area of financial planning that seems to be significantly neglected, with only 23% having at least a basic will and 2.4% having a complete estate plan.
The average retirement shortfall is more than 10 years, meaning that Americans will either have to delay retirement or adjust their target lifestyle and retirement goals.
While these numbers do show cause for concern, Savology believes through accessible and effective financial planning, households will be able to better understand financial situations and make meaningful improvements.
“As someone who has repeatedly witnessed the impact of not having access to proper financial planning and overall literacy, I can say with confidence that we’re helping households improve their overall well-being and quality of life,” says Savology’s Director of Marketing, Kristian Borghesan. “Having now seen the numbers and the data, we know all too well that we have our work cut out for us to better the financial lives of millions.”
For media inquiries, please contact Bri Ray, Communications Specialist, at 801-472-2124 or firstname.lastname@example.org.
Savology is a venture-backed startup that is on a mission to improve the financial well-being of millions of American households by making financial planning more accessible, actionable, and effective than ever before. In just 5 minutes, users can build a personalized financial plan, holistic report card, and personalized action items. In addition to their consumer-facing product, Savology works closely with employers to offer employees financial planning and wellness benefits. Savology, based in the Silicon Slopes of Utah, was founded by serial entrepreneur Spencer Barclay in early 2019.
Basically, an NDA is a way to keep your “secret” information secret—whether you’re dealing with friends or not.
You will want an NDA when you are presenting, sharing, showing, receiving, or allowing outsiders to access your confidential information.
In other words, Non-Disclosure Agreements (NDAs) are legal agreements that protect sensitive information that contribute to projects, ideas, or products of the company and keep that information out of the hands of competitors.