B2B demands are changing persistently. Sales experts should expect a shift from product/solution focus to value-laden experience. Examples of this shift are as follows:Continue reading
Another RevRoad portfolio company defies the odds by successfully raising funds, launching a new product, and realizing 3X growth — amid the COVID pandemic.
Provo, UT— Utah-based motorsports tech company, RaceReady, has stayed innovative and found continued success amid an international pandemic and economic downturn.
RaceReady set out to raise 850K but raised more than anticipated and initially oversubscribed the raise at an impressive $920K. Excitingly, the raise continued to surpass expectations totaling at a final amount of $1.1M. RaceReady is expecting to onboard 33 new clients into their racing software system over the course of the next 6 months.
“We’ve had record breaking numbers at our race events. One RaceReady client has grown 38% from 633 average class sign ups to just over 876 (per race). RaceReady is oversubscribing the round to help with equipment purchasing needs and to service the onslaught of onboarding requests from promoters that start racing this winter.”Greg Call, Founder of RaceReady
RaceReady is uniquely positioned to solve the data challenges of race promoters, racers, and sponsors in the motorsports industry.
“I’m so excited to see what this additional raise can do to accelerate the growth of the company. RaceReady saw their revenues evaporate as regional races were canceled in the beginning stages of the pandemic. They showed enough grit to convince the state to allow them to hold racing events during COVID gives me great confidence in what they are doing. In fact, the races were approved only because of RaceReady’s technology. Promoters were able to uphold social distancing standards because of the product RaceReady has created. The future is bright going forward.”Ryan Bacher, RaceReady investor
Raising enough capital to bridge funding gaps, RaceReady has also found opportunities to accelerate completion on key features of its platform, utilize marketing and onboarding tools, and pivot the sales approach to focus on race promoters. RaceReady is already seeing impressive increases in revenues because of this, and anticipates a bright future.
Based in Utah, RaceReady is run by power couple Greg and Lisa Call. The two have been involved with their sons in motocross racing for decades. They saw the need to help the world of amateur off-road racing through technology. For promoters, events are difficult to administer and score. Riders wish they had lap times, fast results, and better methods to show off their results. Racing sponsors everywhere wish there were better ways to identify rising talent and metrics within the sport. RaceReady addresses all these problems with a cloud-based event management platform complete with integrated live timing, event management and no upfront cost for promoters. RaceReady is the only single platform where promoters, racers, and sponsors get all of their data needs met in the world of off-road motorsports. Learn more at iraceready.com.
There weren’t any accident insurance options for dirt bike racers…until now. Utah-based motorsport tech company, RaceReady, recently partnered with Spot Insurance to provide motocross racers with injury insurance exclusively on the RaceReady platform.Continue reading