Adrenaline rushed through the veins of Utah’s brightest entrepreneurs, this past Saturday, as they set up their trade show booths for the RevRoad Entrepreneur Competition, sponsored by Central Bank of Utah.Continue reading
Building connections and relationships with others is a crucial part of doing business. Ever heard the term your network = your net worth? That’s because the people you surround yourself with bring value to your life and business.
For some, networking can be a very intimidating task. If you aren’t sure where to start, check out these scripts!
4 short networking scripts:
- You don’t know me, but our mutual associate [name] recommended that I contact you.
- I am trying to [specific ultimate goal] and they said of everyone they know, you would be the very best to talk to.
- Is there a time I can sit down with you for 15 minutes to discuss this?
- Who do you know that you would want to talk to if you were in my position?
In this workshop, RevRoad Strategist, Seth Robinson, guides us through the networking process and how to do it best.
Watch the full networking workshop here.
Download your “Networking Scripts Cheat Sheet” sheet here.
Learn more about RevRoad here.
I hope your holidays were special and filled with the blessings of love, family, and service. 2020 was a year to remember for many reasons. Thanks to each of you for your great work, service, and care for our mission. I am so grateful to each one of you.Continue reading
Hallo and Literal, both ed tech companies that have created iOS and Android based apps as their main product offering, have secured additional funding to expand marketing opportunities and fund additional hires to fuel growth.Continue reading
Planning and executing your marketing strategy can be done in so many ways. The more experts you talk to, the more opinions you’ll get, and rarely will you find overlap. So, RevRoad set out on a course to answer the question: What is the best marketing framework to help entrepreneurs build a robust marketing plan that is simple enough to use on a daily basis? Not surprisingly, we came up with many answers. However, we decided to look at successful marketers such as Netflix, H&M, and Coca Cola. All of these companies use versions of SOSTAC® to accomplish their goals. Originally developed by PR Smith in the 1990s, this framework has gone through a series of iterations, most recently updated to capture the intricacies of digital marketing.
Obviously these are large global companies. How does SOSTAC® help entrepreneurs just starting out? SOSTAC®, although simple in format, results in tremendous value if done right. This is helpful to companies of any size. Other benefits provided by SOSTAC® include ease of use, referenceability, application to current marketing practices, and comprehensive solutions. The RevRoad marketing department recently adopted the SOSTAC® model for these reasons.
As a brief introduction SOSTAC ® stands for:
- Situation — where is the company now?
- Objectives — where do you want the company to be?
- Strategy — how do you get it there?
- Tactics — how exactly do you get it there?
- Action — what is the plan?
- Control — did you get there?
The following is a graphical representation of how the system works.
The structure of SOSTAC is a simple logic that builds on an in-depth Situation Analysis which helps inform strategy and tactics. This type of logic enables better decision-making and therefore better plans. Most importantly, it is a more simplified approach, retiring the notion that a lengthy traditional marketing plan is needed to reach objectives. As the entrepreneur, you should reference it often.
Furthermore, SOSTAC ® contains a logical order for tackling plans and is used to assess processes critically. Including an in-depth SWOT analysis, the main differentiator of SOSTAC is the focus on implementation. Each module involves answering a series of detailed questions like:
- Who is your ideal customer?
- What is your stickiness or wow factor?
- How will you reach your customers?
Once these types of questions (among many others) are answered, you are ready to execute and track progress.
“The SOSTAC ® marketing model, created by PR Smith, is a popular and widely used model for marketing and business planning. Whether you’re creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing, this is the tool to use.”
— Daniel Nilsson, Marketing Editor After becoming a RevRoad portfolio company and selecting the Marketing service package, the first step is to build a SOSTAC ® model for your company. RevRoad will help create a cohesive and workable plan, then use the Control element to follow up and ensure it is working. This is a collaborative effort, during which we are dedicated to answering any questions you may have. We look forward to working with you. Ready, Set, Rev!
Being an Entrepreneur comes with many challenges and hurdles to overcome.
Unfortunately, one of those prevalent challenges deals with your financial health.
Most entrepreneurs either fall behind with personal finances or neglect them entirely. This can put you in a position where you are burdened by financial stress.
The last thing any entrepreneur like yourself needs is just that; more stress.
While it can be unsettling, it’s the reality. This is what you signed up for.
But just because you’re making daily sacrifices, doesn’t mean that you are not able to make important financial decisions.
In fact, quite the opposite is true. Now is the time to practice and refine good financial habits, and look for ways where you can improve your personal finances so that you don’t feel the financial burden any more than necessary.
Financial fatigue is a real thing that impacts many entrepreneurs, but also something you can improve with some discipline.
Here are 5 ways you can improve your personal finances immediately.
1. Take control of your spending habits
In the early stages of building your company, it’s critical that you exercise complete control over your spending habits. Not just for your business and company related expenses, but for your own personal finances as well.
One of the biggest pitfalls that keeps entrepreneurs and others alike from achieving their financial goals is the lack of a plan in place for their personal spending and savings habits. The absence of structure and discipline in these two areas can end up leaving you in a difficult financial situation.
The root of the problem for most entrepreneurs comes from not tracking where your money outflows. This can be extremely detrimental to your financial plan and can undermine your goals.
Chances are that you track your spending when it comes to your company expenses. Don’t neglect this when it comes to your own personal finances.
If you’re not sure exactly how to get control of this one, start with taking a look at your previous expenses and spending habits. Take a look back and review the last three months of bank statements on everything you’ve purchased (personally) and start writing them down.
Once you have them written down, start categorizing them by expense types so you can better understand the nature of your spending.
Doing this will give you a good indicator and baseline for your first month of budgeting. Again, it’s important to keep in mind that it won’t be perfect. Most likely your budget will require some adjustments along the way.
Just like any exercise, the more you practice this, the easier it becomes. Eventually, you’ll get to a point where this becomes second nature.
There’s a good chance that almost immediately you will notice areas where you are spending way too much. Start cutbacks on those expenses first.. Ideally, you will want to find ways where you can eliminate most of your variable expenses (or the ‘wants’) so that you can focus on saving more and increasing your savings rate.
2. Create (and stick to) a financial plan
Would you navigate your current business without any sort of plan, assumptions, or direction in place? Probably not.
That would only increase your chance of risk and failure.
Yet, most entrepreneurs are managing their personal finances completely blind. In fact, it’s more than just entrepreneurs. Most people are navigating their personal finances without having a proper financial plan in place to guide them.
Having a financial plan is necessary to ensure a successful financial outcome. Your plan is there to help guide your financial decisions with confidence so that you are continually working towards your goals.
There are a lot of reasons why entrepreneurs don’t currently have a financial plan. Traditionally, financial planning has been reserved for wealthy individuals, which excludes many entrepreneurs just getting started. Additionally, financial planning has been known to be a time-consuming process, taking hours, days, and even weeks. This incentivizes entrepreneurs to choose running their business over taking the time to build their financial plan.
Savology has good news. Now you don’t have to spend hours building a personal finance plan.
Savology, which also happens to be a RevRoad portfolio company, provides free financial planning in just five minutes.
As an entrepreneur, having access to free, accurate, and personal financial planning tools is priceless. That’s why you need Savology.
3. Get an accountability partner
This one can be a real game changer and the additional motivation you need to help keep you focused and stay the course with your financial planning journey.
An accountability partner is exactly what it sounds like. It’s someone who helps you stay accountable to your financial goals.
Typically, this person ends up being a spouse or significant other. However, it can be any individual that you trust. Which means an accountability partner could end up being a close friend, a relative, or even your co-founder. Remember, trust and reliability is the most important thing with an accountability partner.
Trust and reliability are important because you need to be able to share information (and likely details) of what you are working and be comfortable asking for their help to get you there.
If this is something that you’re considering, which we highly recommend setting up regular “check-ins”. This will allow you to have regular conversations about money, so that you can help one another stay motivated, focused, and working toward your goals.
4. Create and consistently review financial goals
Just as you would with your business, creating and reviewing personal financial goals is critical to your success.
The reason is simple. Setting goals is one of the best ways to create clarity around your personal finances, so that you understand what you are working towards and how you will get there.
Remember, when you’re setting goals, don’t just focus on long-term goals. It’s equally important to set both short-term and long-term goals that work together. This is comparable to setting monthly, quarterly and annual goals for your business.
Your long-term financial goals are there to keep you on track holistically, while your short-term financial goals are there to keep you on track day-to-day.. Both should complement one another and play a vital role in the financial decisions you are making.
Lastly, before you move ahead with any type of goals, it’s in your best interest to make sure that you are setting S.M.A.R.T. goals. The acronym stands for:
- Specific (simple, sensible, significant).
- Measurable (meaningful, motivating).
- Achievable (agreed, attainable).
- Relevant (reasonable, realistic and resourced, results-based).
- Time bound (time-based, time limited, time/cost limited, timely, time-sensitive).
5. Diversify your risk by generating new income streams
As an entrepreneur, protecting your income is a financial priority. There’s a good chance that you are not paying yourself market rates, at least not right away, which is why it’s critical that you protect what little income you might be earning.
While it’s important that you are devoting as much of your time and resources to building your company, it’s equally important to make sure that you are not jeopardizing your income and putting yourself in a position where going bankrupt is a possibility.
Because of this, you’ll want to focus on generating new income streams, whether that’s from a side hustle or passive income. This can provide you with earning opportunities that will help you pay your necessary bills, allow you to contribute to your monthly savings, and importantly extend your runway.
By establishing multiple income streams, you’ll be able to diversify and lower your personal financial risk. Ultimately, this gives you more financial resources to build your business.
The concept of this is similar to creating additional revenue streams within your business. By selling through new channels or introducing new products, you create additional opportunities for sales growth. What you are doing is essentially protecting your business against financial risk. If one sales, or revenue, channel underperforms, your business still has a chance of surviving and thriving because of the established revenue and profitability derived from existing channels.
Moving beyond financial fatigue
Financial fatigue is real for the majority of entrepreneurs. But it doesn’t have to be, nor should it be the default option. By using the five tips above, you’ll be well on your way to making steady improvements to your personal finances.
Importantly, it’s critical to focus on building a personal financial plan, before anything else. In just five minutes you can build a free, personal, and accurate financial plan with Savology. Your plan will show you your current financial trajectory and our strengths and weaknesses. That way you can focus on addressing the areas that need attention right away. Build your free financial plan today!
When growing a business, you as an entrepreneur have several options to scale your company. However, what options do you have if you don’t have a lot of resources, need to hire expert team members, and want to grow quickly? What if there were an option to grow your company? Now there is.Continue reading
COVID-19 has already caused different levels of panic worldwide, and it seems things are just ramping up. There are plenty of recommendations about how to stay safe and healthy floating around the web. We agree, washing our hands, applying sanitizer, covering our mouths when coughing and sneezing, and other basic hygiene and health practices should be carried out. However, what precautions are we taking when it comes to one of the dirtiest, most touched items in almost every household? The cell phone.Continue reading
Savology prepares fast and free personal financial plans. In just 5 minutes, a user can receive a comprehensive plan, holistic report card, and personalized recommendations to improve their short term and long term financial wellbeing.
Savology joined the RevRoad portfolio in October 2019. In a recent case study, CEO Spencer Barclay had this to say about his experience, “We were at a point where we needed either an investment or a partner that could help us get to launch. We joined RevRoad in July 2019 and in 3-4 months we had over 1,000 users.”
Hear Spencer Barclay’s full RevRoad review here.
One of the first steps the marketing team took with Savology was collaborating on a brand refresh.
Brand Color Exploration
Finding the primary and supporting colors for a company’s brand.
View the before/after of the Savology logo below.
As you can see, the initial logo color was bright and disjointed. The initial font was fairly thin, spacey, and difficult to read; however, the hexagon, abstracted money sign, and simplicity behind the idea were strong.
The revamped logo highlights all of the strongest features of the initial logo, yet the slight changes help accentuate Savology’s true tone and overall brand. The rebranded logo allowed Savology to better fit within the fintech industry and target the desired audience. The font was also given a custom upgrade to make it more difficult to replicate.
Product Design and Development
Step two was designing and developing a working product software that takes each customer through the financial plan process quickly, efficiently, and easily. With the help of both the RevRoad and Savology UI/UX teams, the full Savology software was built. The clean and clear design layout makes navigation and function simple.
Savology came to RevRoad with a simple, entry level website. In collaboration with the RevRoad marketing team, a custom marketing website was built to motivate potential clients to fill out a free financial plan.
Social Posts and Templates
Growing a social media presence can be helpful when establishing a company within a specific demographic. One of the hardest pieces of social media is knowing where to start. Below, you’ll see examples of some custom instagram templates RevRoad designed and delivered to help Savology maintain a clean, professional aesthetic digital platforms.
Press Release and Launch
On October 24, 2019, Savology officially launched to the public. The RevRoad Marketing, PR, and Communications teams worked with Savology to make some waves. The successful launch resulted in Savology being mentioned on 80+ media outlets including Forbes, YahooFinance, Business Insider, Market Watch, MorningStar, and Entrepreneur.
Read the full press release here.
You’ve probably heard the saying, “It’s not what you know, it’s who you know.” So, let’s talk about the importance of networking. Networking is crucial in….Continue reading