Adrenaline rushed through the veins of Utah’s brightest entrepreneurs, this past Saturday, as they set up their trade show booths for the RevRoad Entrepreneur Competition, sponsored by Central Bank of Utah.Continue reading
The first step in any successful social media campaign is creating a content strategy. Start with setting a growth goal, creating audience persona, and building a brand guide. Then, set up a content calendar!Continue reading
With the goal to inspire and support small businesses in the community, many accelerators, venture capitalists, and business centers are hosting various pitch-off events and startup workshops. It’s encouraging to see so many organizations out to support entrepreneurship! One of these is the annual RevRoad Entrepreneur Competition, sponsored by Central Bank. Each year…Continue reading
Bonham is the CEO and Co-founder of Walker Edison, which is on track to earn about $800M this year, and was recently voted Utah’s 2021 CEO of the year.Continue reading
What is happening in Silicon Slopes? Recently, the RevRoad Venture Services team, local to Utah, uncovered reasons why the desert state is the perfect location for tech companies to thrive…Continue reading
Whether you are a founder, a manager, or a startup employee, possessing strong leadership skills will help your company and career. A unique aspect of being a startup founder is being a different kind of leader at various stages of the company. As the business grows, the role of the leader will evolve and adapt in these four basic stages of startup leadership:Continue reading
How does one select unicorn companies? For most, it’s a numbers game. The more companies you bet on, the higher likelihood of selecting winners. This is true to an extent, but we’ve always tried to be more purposeful than that. The #1 thing we have recognized is of pivotal importance is the…..Continue reading
Imagine you’re an investor, and you’re meeting with two emerging startups. Company #1 comes to you with a promising idea and explains how their app will work, and then invites you to invest $100,000. Company #2 comes with a prototype of their app. Although the design is not perfect, it’s easy to understand the concept, and you got a visual idea of the user experience that looks professional. They also ask for $100,000. Out of the two companies, which would you choose? Which one are you?Continue reading
Written by: Julia Cavalcanti
Attention spans have been on a rapid decrease since social media became a big part of daily schedules. What used to be a seemingly short 12 seconds has now decreased to around 8 seconds. Social media apps like Instagram, Snapchat, and Facebook capitalize on this with the use of stories. These short 10-15 second videos and images are perfect to capitalize on the dramatic changes in attention span.
How does this affect businesses? Well, there isn’t an easier way to engage with followers and customers than through Instagram stories. Stories have revolutionized the way that businesses go about marketing. With stories businesses can post short term ads that take minimal resources to produce. It is an easy and inexpensive way to grab the attention of potential customers.
In addition, Instagram is making it a lot easier to see the exact numbers and statistics from these stories with their use of Business Accounts. With a Business Account you can
unlock features that help you track your analytics. These include, story viewers, poll results, question responses, clicks on the links attached, users that went to your page after the story was posted, and more. This is extremely beneficial to businesses because they can now see what is receiving the greatest response and which parts of their stories’ strategy is working.
Marketers have to adapt to this new wave in social media and marketing to be able to capitalize. Advertising today is very different from what it was decades ago, as now, we are able to reach thousands more people with just a click of a button.
For more entrepreneurial updates and business tips, follow us on instagram @revroadutah
In 2020, Comma Copywriters received the most fan favorite votes in Ecomp history. Once selected as one of 36 finalists, the Comma team set their sights on winning the Fan Favorite. Luckily, for all future contestants, they are willing to share the details of the strategy that lead to their success. Here’s how they did it!Continue reading