December 2022 - RevRoad

For all those last minute shoppers, it’s time to find the perfect holiday gift for all the meaningful people in your life. We’ve compiled a list of specialty products within the RevRoad portfolio that just might pique your interest. Here, we’ll explore 10 unique gifts to match each personality in your life be it a friend, relative, coworker, or significant other.

Our gift guide includes tech, food, books, clothing, and even educational courses, while still accommodating a wide variety of budgets! Let us take the gift shopping stress off your shoulders with these unforgettable gift ideas that also support local Utah entrepreneurs.

For the Firearm Fanatic

Bone Dri: $99 Rust Prevention Shotgun & Rifle Case

Still searching for the perfect gift for the gun fanatic of the family? Help them keep their collection in pristine condition by giving the gift of protection. Bone Dri’s gun cases are designed to remove any and all moisture on or inside the weapon, while also preventing any more from creeping in. Simply place the compromised gun inside the case before bed, then unwrap a perfectly dry weapon the next morning—just like Christmas! Even the deepest, most seeped-in moisture doesn’t stand a chance. Keeping firearms in good condition is not only essential to the gun’s functionality, but it also increases safety for the user. Check out the various cases and styles on their website here.

For the soda addict

Bobelo: $13.49 self-carbonating drinks 12-count Variety Pack

This gift is for the soda lover, energy chugger, and sports drink enthusiast. Bobelo’s delicious drink mix gives you all the flavor and bubbles you want from a soda, but with better hydration, better nutrition, and none of the guilt. Each Bobelo pouch is sweetened with stevia leaf instead of sugar, and packed full of vitamins and electrolytes—keeping families hydrated and energized all year long. Plus, their small and portable drink packs make for perfect stocking stuffers! View flavors and recipes on their website here.

For the outdoor adrenaline junkie

CRUX Academy: $6–12 per month course subscriptions

This gift is for anyone looking to experience the outdoors with confidence. It’s hard to go wrong when you grant the gift of knowledge. CRUX offers many courses on outdoor activities for the season, such as backcountry skiing and avalanche preparedness, as well as fly fishing, living the van life, climbing, mountain biking, and more. Crux Academy delivers an excellent learning experience from the world’s most accomplished outdoor athletes and thought leaders to empower anybody’s outdoor experience. View courses and get more information at their website here.

For the healthcare hero

ALTA Scrubs: $50 scrub joggers

These scrubs provide comfort and style to the medical worker in your life. ALTA Brand has innovated on the classic look and designed something with performance and comfort in mind, down to the very last stitch. With 4-way comfort flex, antimicrobial Silvadur™ lining, strategic pocket placement, and a modern, trendy design, this scrub uniform is flexible, comfortable, and practical for both men and women. Give a gift they’ll love wearing every day! Shop all ALTA Brand products on their website here.

For the creative visionary

Sentient Academy: art courses and subscriptions starting at $20

Be the spark that ignites creativity in someone you love. With a Sentient membership, anyone can unlock their creative potential by experiencing a master firsthand. Dive into the mindset, techniques, and inspiration behind dozens of award-winning artists as they journey from canvas to masterpiece. While other courses circle around subjects with no real substance, Sentient has cut out the fluff to make better artists faster. Whether that special someone is a doodler, sketcher, painter, or designer, Sentient will help them reach higher and find their fire. Bring the joy with a single course pack or a subscription to their vast catalog of lessons and demos. See their full course list and plans here.

For the traveler

Elios: $299 GoPlug 100 SMART Power Bank

Have you ever been navigating through an unknown city when your cellphone dies? Nobody carries around paper maps these days, so how can you be expected to find where you’re going without your travel companion apps? Give the gift of portable power so that the traveler in your life will never be stranded with their battery on 1%. Let the most compact, long-lasting portable battery on the market jump-start their phone, laptop, camera, or other technology, in preparation for the next leg of the adventure! View battery packs, portable solar panels, and carriers on the Elios website here.

For the family cook

Prepear: $9.99 per month meal planning subscription

Putting a healthy dinner on the table every night continues to be one of the biggest stresses for busy parents. Give the gift of stress-free cooking with a subscription to Prepear! The receiver of your gift will enjoy step-by-step cooking with a thoughtfully-designed recipe interface to help them save time, eat healthier, and cook creatively. They get access to unlimited meal plans and grocery lists that take the stress and planning out of meal preparation. It’s the gift that keeps on giving! Learn more at Prepear’s website here.

For the scrapbook queen

Persnickety Box: $199 for one-year photo keepsake subscription

There’s always at least one person in the family who wants to take photos of everything—every outing, every meal, every road-side flower. It’s time they experience Persnickety Box. Each month, Persnickety will print 30 of their favorite photos, which they deliver in a beautiful, eco-friendly keepsake box. What could be more memorable than a gift that helps preserve cherished memories! Plus, it’s so easy to get started! View all printed products on Persnickety Box’s website here.

For the children who dream

Cedar Fort: $29.99 (sale price) personalized children’s book

Customizable books are just what they sound like: books that are customizable! Have you ever read a children’s book and thought, “This sounds like my child!” Cedar Fort made it possible for parents to bring that dream to life by transporting children into their very own book! A perfect and exciting gift for children to receive on Christmas day, a personalized book is the kind of gift a child would keep for the rest of their life. View all published products on Cedar Fort’s website here.

For the super sanitizer

PhoneSoap: $49.95 UV-C sanitizer for smartphone

Did you know that studies have shown your phone’s surface contains 10 or more times the bacteria as your average toilet seat? Thankfully, PhoneSoap’s UV-C technology will sanitize your phone after you’re done scrolling TikTok from the porcelain throne. Compatible with all smartphones, these sanitizing pods kill 99.9% of germs on hand-held devices. Maybe you’re the biggest germ spreader of the home, or maybe it’s your partner, but no matter who’s been skipping their handwash singalongs, having a PhoneSoap around can help make everyone healthier and safer this holiday season and beyond! Shop all UV-C sanitation products on PhoneSoap’s website here.

And there you have it—10 amazing gifts to fit all the different personalities in your life! We’ve used these items ourselves, and we absolutely love them! By adding unique and memorable gifts like these under the tree this year, you’re not only guaranteed to stand out, but you’ll also be supporting Utah entrepreneurs.

“We’re starting a podcast!” said just about everyone during the pandemic. Podcasting has taken the world by storm in the last few years, some projecting over a half-billion listeners by 2024. During a period of uncertainty amid a worldwide pandemic, people searched for new ways to connect with the world. For some, podcasting helped fill that gap. So what’s the deal with this magic medium?

For starters, the surprisingly simple format of podcasts capitalizes on inefficiencies within traditional media, such as TV’s high attention requirement. Easy-listening podcast episodes, in contrast, are a great option for spicing up the menial tasks in our lives, like the morning commute, household chores, or waiting in lines. They also give access to authentic, real-world conversations on hyper-specific topics you might not find on your favorite streaming platform. And I think I saved the best part about podcasts for last: they’re almost always free.

I’m sure most of you reading this have at least considered starting a podcast of your own. If you’re thinking now’s the time to take that leap, here are some things to consider before you lay down a few hundred bucks for a new mic.

Step 1: Who is your audience?

If you’ve ever recorded a video of yourself, you probably know that without an audience, you’re just speaking to a computer screen. That’s why it’s important to understand who is going to tune in before you turn on that webcam or microphone.

For many subjects, your audience is a natural extension of the topic. Want to start a podcast about rock climbing? Your target audience will probably consist of rock climbers. But let’s say you’re breaking into the true crime genre—who will your audience be then? Hopefully the answer isn’t criminals; so in those cases you may need to do a bit of research to discover how many potential listeners are in your market, and just how many competitors have already saturated the space (in the case of true crime, the answer to both of those questions is a lot). Whatever your topic, it’s important you build a connection with your audience and understand how they think, then make content that’s relevant to them. When RevRoad and CBVault teamed up to launch The Midnight Founders Podcast, entrepreneurs and founders were the obvious choice.

Remember that most audiences also appreciate consistency, and it will help you too. If your followers can depend on a certain time of the week for a release, it’s easier to work your content into their schedules so they can make a habit of listening on a regular basis! Also, if you record at the same time each week, it’s much easier to coordinate schedules, invite guests in advance, and make preparations than if you’re just playing it by ear. For our podcast, we followed this advice carefully—recording every Wednesday afternoon and launching a previous episode that same midnight (an ode to our title). You might say we have distribution down to a science!

Step 2: What makes your podcast unique?

There were over 4 million podcasts as of March 2022 as identified by The Podcast Index. When anyone with an internet connection and a microphone (and yes, that includes many pairs of Apple earbuds) can start their own podcast, how do you expect to stand out from the crowd? This isn’t a question you can simply glance over during the planning phase—you need a hook to get people to listen. Don’t expect to replicate the strategies of big name podcasters and draw the same kinds of crowds within the year. Think of something that no one else has.

For some, that hook is exclusive guests who won’t speak to just anyone. Other podcasters concentrate on information or stories that have flown under the radar. However, what seems to be a popular hook that keeps listeners coming back for more is personality, the general feel that the hosts and guests exude. The right tone will draw out an emotional response in your viewers, whether that be rolling on the floor laughing, sitting on the edge of their seat, or lost in a sea of ideas.

On The Midnight Founders, our hook has always been focusing on founder stories, startups deep in the building phase of their lifespan, as opposed to those who have already achieved their financial goals. That way, we get to give and receive advice related to real startup experiences with those who are living it, down in the trenches of entrepreneurship life.

When users can really resonate with your podcast’s tone, it even becomes possible for your viewership to feel connections to people they’ve never met. Thanks to our “Where can we find you?” segment, we’ve had cases of our audience reaching out to our guests to take those connections into the real world. We’d recommend taking a similar approach at the end of each episode, letting your guest share their favorite platforms and build their audience as a thank you for being on the show.

Step 3: What form of podcast will you make?

Many people are surprised when they find out that some of the most downloaded podcasts in the world are long…like really long. The #1 Podcast in the world, The Joe Rogan Experience, frequently releases episodes that exceed 3 hours in length. And his podcast isn’t an outlier either; it’s not uncommon for other podcast fans to sit through two, three, or even four hour sessions in their entirety.

However, the question is whether long-format podcasts are right for you as you’re starting out.

Here are a few questions you should ask yourself before diving straight into a three-hour session:

Can you keep people engaged long enough to take on a longer format, or should you play it safe with content that’s short and sweet?

When it comes to stories, many people like shorter, more digestible segments that mimic television formats they’re normally used to. If you’re having a conversation, also remember that it’s a lot easier to go completely off the rails within a three-hour block than it is in just 45 minutes.

On The Midnight Founders, my co-host Jake McHargue from CB Vault and I decided to aim for around 40 minutes per episode so they could easily fit within a daily commute. We’ve found that this length is long enough to cover the meat of our various topics, while short enough to remain interesting and on-topic throughout.

Do you have a team prepared to record for long stretches? Is your guest willing to sit down for three hours straight?

Pay close attention to the resources you have at your disposal and avoid spreading yourself too thin, especially if you’re going it alone. Prepping for long-format podcasts obviously takes much more time than short-form episodes, so be ready for a hefty time commitment on- and off- record if you’re going for full-feature content, and don’t expect every guest to forfeit their entire afternoon for you.

Audio or video?

When choosing a format, either video or audio alone, don’t overlook the cost of video equipment. In order to capture high-quality video at a flattering angle, you may need new cameras, tripods, lighting, or even a videographer/editor to ensure the recording is smooth. You also need to start a YouTube channel or other platform to house and play these larger video files. And lastly for video, you must consider whether your host has the charm you’re looking for. Many people freeze up when they know they’re on camera, while audio is much less intimidating, leading us to our next point.

Step 4: Who is going to host it?

So you and your buddy are thinking of starting a podcast together, but can’t decide who should be the host. Maybe you’re both equally outgoing and want to take up the mantle, or both equally shy and can’t decide who to pass the buck to. Then you get an idea: what if you both bite the bullet and host the podcast together?

While the world of podcasting is filled with tons of multi-host programs, keep in mind your coordination must be on point to really pull this one off. Without proper preparation, it’s easy for hosts to accidentally interrupt or talk over one another, leading to either one personality dominating the conversation or just total chaos and narrative dissonance. Even Jake and I found this balance tricky at first. One of us would often ask a question that led the conversation in a totally different direction than the other was planning. While we eventually found our groove, it’s up to you to decide if the benefits of co-hosting outweigh the difficulties. You could even try using a single host and switch off until you find the best fit for the position. Then after more practice, you could consider joint hosting.

Step 5: What is your podcast’s “personality”?

As mentioned earlier, many podcasters rely on a unique personality to keep listeners coming back for more, week after week. But how do you discover your podcast’s personality before you’ve even started? You can’t just turn on your mic and wing it, can you? While many podcasts “find their voice” through trial and error, moving toward what feels best over time, it’s smart to go in with a game plan and an atmosphere you want to foster on set.

First, consider your subject matter and shoot for a mood that coincides with the topic. You probably don’t want to be cracking jokes during a serious discussion about history’s most brutal dictators.

Second, prepare a set of questions to ask your guests beforehand, especially when you’re just starting out. This may sound obvious, but it’s easy to forget your notes sheet at home, and you don’t want to be coming up with all your discussion topics on the fly; trust me.

Third, while I recommend keeping your notes sheet close, it’s also important to venture off the script when it feels right. Listeners can tell and are normally turned off when an episode feels forced or unnatural. Guests will open up more and often give their best material when the tone is conversational as opposed to a Q&A.

Finally, it’s helpful to have a set question that you ask your guest at the close of each episode. The audience and guests who know your podcast will cling to that consistency every week. Several questions include:

“What has your success allowed you to do?”
“What is one nugget of advice you’d give other entrepreneurs?”
“What is the craziest thing you’ve ever done as a founder?”

The question we ask each time is, “What makes you a midnight founder?” which ties into our theme nicely. We get some crazy, funny, and heartfelt stories thanks to this question.

It’s Launch Time

At long last. The podcast is ready and you have some nice mp3 or mp4 files just waiting to hit the world wide web. But wait. How do you make your podcast launch go off without a hitch? Don’t worry, we’ve got some tips for you there too!

Finding good guests is hard, especially when you have yet to prove yourself as a good podcaster. Start with personal contacts you already have a report with to get the ball rolling.
Identify your main team behind the camera (or audio equipment) while scheduling each episode, not five minutes prior to recording. You don’t want to have your guest sitting there waiting for your team to show up.
Make sure you choose a solid hosting platform to distribute your episodes. We use Podbean and highly recommend it. Some other options are BuzzSprout, Libsyn, and Anchor.
Be patient; getting your podcast approved by Spotify and Apple Podcasts can take one or two days, and in some cases even longer.
We know you’re anxious to get listed and watch the viewers pile in, but hold up. Build up at least 12 episodes before launch. If you want to maintain that consistency I mentioned earlier, you’re going to need some buffer room so you’re not scrambling to record each and every week to remain on schedule.
Before hitting publish, put some thought into a detailed intro for each episode so listeners can preview your content before they play.

There you have it! Everything you need to know to start building your podcast. We can’t wait to see what’s in store for your big launch!

Resources:

https://podnews.net/article/how-many-podcasts#:~:text=Spotify%20suggest%20they%20have%203.6,available%20as%20open%20RSS%20feeds.

https://www.oberlo.com/statistics/podcast-listener-numbers

https://www.insideradio.com/podcastnewsdaily/survey-half-of-americans-like-true-crime-genre/article_1437c800-3518-11ed-bed7-3fb6264ccf99.html

https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk

Holiday Gift Guide 2022 – Unique Gifts for Each Personality