TikTok has quickly become a dominant platform in the world of social media marketing. Gathering user-generated content, cross-pollinating content, and advertising are some of the main reasons why your company may want to utilize TikTok.
Getting started on a new social platform can be overwhelming, so here are a few tips to help you through the process.
- Be Fun & Vulnerable
People are on TikTok for a lot of reasons, but the common denominator is to be entertained. If your content is not entertaining or interesting, then it is a waste of time. Be fun, real, and vulnerable.
- Keep it Short
Videos can only be up to 60 seconds on TikTok; however, many gravitate to stay within the 15-second range.
- Focus on the Music
Music is a critical piece of creating shareable, popular content on TikTok. Utilize the trending music and original sounds in your videos.
- Maintain Consistency
When you consistently create content around a specific topic, you generate interest. If users find your content relevant, useful, and interesting, they start following you. Gradually, you start getting more likes, shares, and engagement..
Every industry has influencers. Find out who they are and make something happen. Reach out to them, duet or react to their videos, and participate in their challenges.
- Use Trends & Hashtags
Check out the “Discover” tab for trends. If you see something relevant that you like, copy it. Make it your own. Expound on the creativity of others. Find trending hashtags that are relevant to your business.
Download your “TikTok Tips” sheet here. Enjoy!
Watch the free TikTok workshop here.